MY STORY

Fashion Creative · Product Development · Styling · Commercial Fashion

Creating fashion with a strong eye for style, trends and commercial appeal.

With over ten years of experience in fashion, styling and commercial productions, I combine creativity with a strong understanding of trends, brand identity and the consumer. Originally educated in Design at Artemis Academy, I bring together a background in design with extensive hands-on experience in fashion styling and commercial productions..

From translating trends into wearable fashion to creating strong visual stories, my focus is always on creating work that feels relevant, distinctive and commercially strong.

I am drawn to the space where creativity and commerce come together where an idea, a trend or a visual direction can evolve into something that connects with the consumer. Whether through fashion, styling or product development, I am always looking for that balance between creativity, identity and commercial appeal.

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