BEHIND THE WORK

I’m a Fashion Creative with over ten years of experience in commercial fashion, styling and visual merchandising.

My journey started at Artemis Academy, where I studied Design and Styling. Since then, I’ve worked with brands including Tommy Hilfiger, Calvin Klein, G-Star, Miss Etam, Profuomo and Philips, gaining a strong understanding of brand identity, consumer appeal and commercial fashion.

Today, I’m bringing together my experience in styling, visual merchandising and commercial fashion with a growing focus on Product and Collection Development. I enjoy translating trends, colours and market insights into wearable collections that balance creativity, functionality and commercial relevance.

I’m at my best where creativity and commerce come together, developing ideas that evolve into products with purpose.