ABOUT ME

I am a fashion creative based in Rotterdam, with over ten years of experience in fashion, styling and commercial productions.

My creative journey started at Artemis Academy, where I studied Design and developed a strong foundation in colour, form, materials and composition. Throughout my career, I have worked with a wide range of fashion brands and commercial clients, including Tommy Hilfiger, Calvin Klein, G-Star, Miss Etam, Profuomo and Philips.

Working across styling, visual merchandising and commercial productions has given me a strong eye for silhouette, fit, colour and consumer appeal. It has also taught me how to translate a brand identity or creative idea into something visually strong, relevant and commercially effective.

Today, I am bringing these different areas of experience together, with a growing focus on product and collection development. I am particularly drawn to the process of translating trends, colours and market insights into wearable fashion that balances creativity with commercial potential. My goal is to create collections that are not only visually compelling, but also commercially relevant and thoughtfully developed from concept to final product. Always balancing aesthetics, functionality and commercial relevance.

I am at my best where creativity and commerce come together: developing ideas, spotting opportunities and creating fashion and visual concepts that feel both inspiring and relevant.

Let’s create something together. Have a project in mind? I’d love to hear from you. I’ll reply within 48 hours.